The Singapore office is located near the gigantic hotel Marina Bay Sands and Merlion Park, home to the Merlion statue, which tourists to Singapore are sure to visit. Managing Director Hishinuma has moved to Singapore, but before his move we already had an office in the country serving as a hub in Southeast Asia.

Recently, Singapore has been functioning like Tokyo in Japan as a trend hub among ASEAN countries. When Japanese goods are marketed in ASEAN countries, Singapore may not be a large market as it has no more than 5.6 million people, but given the ripple effects on surrounding countries with large populations such as Indonesia and India, the country can be viewed as a very reliable test market. Singapore is characterized as a trade and trend hub which is why we regard the country as a strategic place for promoting business in ASEAN countries.
Making the most of experience, information, and trust accumulated so far, we are doing business supporting our clients’ manufacturing in collaboration with ASEAN companies. Taking materials suiting local tastes and price ranges suiting local affairs into account, we offer a one-stop support for proposals for the most suitable plant for the client, experimental production, full-scale production, quality control, and shipping management.

The reason why HISHINUMA TRADING has established its footing for Southeast Asia in Singapore is simple; it is because a lot of people, goods, and money flow into Asia, particularly ASEAN countries and Europe, via Singapore, and in that sense the country is a trading hub and the ASEAN hub in both name and reality.

We will explain why Singapore is the ASEAN hub.
Its tax system, as a national policy, allows optimal tax breaks to be in place so that global companies can set up their headquarters there and retain profits. In addition, Singapore, located in a spot connecting the Indian Ocean to the South China Sea and the Pacific Ocean, attracts cargo by air and sea from all of Asia and Europe. Attracting cargo and money from the rest of the world draws global companies as well which results in a collection of great talent from the rest of the world as well as Asia.
Because HISHINUMA TRADING has a base in Singapore, our clients can fully utilize the merits the country offers as the ASEAN hub. The Singapore office exists in order to support the clients’ exports from outside Japan.

In order to enable Japanese small and medium enterprises to enjoy the merits of the ASEAN hub, we created a service that allows them to give it a try with minimal risks. That service is JAPAND Logistics Service which connects Japan to Singapore and the UK and transports small lots which is in demand for test marketing at low cost. By launching this service, we proudly believe that the huge challenge of logistics cost reductions that small and medium enterprises had faced has been removed.

We provide the JAPAND EC Support Service to small and medium enterprises that are starting to export. We offer a one-stop support for building an EC site, content production, advertising, inventory control, and customer care in Singapore and the UK. Because Singapore is a leading trend hub among ASEAN countries, creators’ sensibilities are all the stronger. In addition, with its diversity things can be tailored to individual ASEAN countries. Our Singapore-based operations can also support the localization of advertising content needed for Japanese small and medium enterprises’ overseas operations.
The Singapore office plays a huge role in Japanese small and medium enterprises establishing their own distribution networks overseas.