HISHINUMA TRADING’s European base is located in the UK, which exited from the EU in January 2020. Located just walking distance from Buckingham Palace, which is familiar to people in Japan, and Big Ben, the office is part of central London.
Since Brexit, global companies including Japanese ones have chosen for smoother business in the EU zone by transferring their European bases from London to EU countries. However, as contrarians we were determined to keep our base in post-Brexit London.

This decision is based on the perception that because the visibility of Japanese products is low and they are hardly accessible in the UK despite its market size, growth potential in the future is all the higher. In the UK, value added to products is important and we believe that recognizing this well and conveying carefully the value of the client and its products will invent a new market. At present, we have opened an online plum wine specialty shop and started selling plum wines and are also preparing for the sale of Japanese fragrances.
British and European companies have an interest in exporting to Japan, Singapore, and ASEAN countries, and we aim to help them. In response to the transfer of manufacturing bases from China derived in part from rising labour costs, we help companies that have depended on China for manufacturing shift to ASEAN countries.

Needless to say, Europe is inspiring HISHINUMA TRADING’s essential trading business as well. A new project that arose from such inspiration is the plastic-free project which reflecting the global plastic-free movement promotes active procurement of European paper products as an alternative to plastic.

Plastic-free materials can lead to business in Asian countries which are trying to move into the ranks of developed countries with their economic growth as well as with Japan which is promoting a public-private plastic-free campaign such as charging for plastic bags. HISHINUMA TRADING is actively advancing efforts to turn possibilities into reality. In addition, we are working to promote new business and find other needs so that new clients, new suppliers, and new networks derived from the project will also benefit our existing clients’ businesses.

We are also taking on other innovative projects besides the plastic-free project. London is a convenient place as one of the global trend hubs because designs and branding of globally competitive products reflect Europe’s cutting edge trends.
What is essential for products to sell globally is test marketing. London, a leading trend spot in the world and a city of diversity, can be the best test place for overseas operations. We are offering the JAPAND Logistics Service and the JAPAND EC Support Service in the UK as well as in Singapore.

In order to turn a client’s products into ones that stimulate the eagerness of people around the world to buy and market them, HISHINUMA TRADING forms partnerships with creators around the world and provides powerful creative support.
Furthermore, we promise to fully utilize the potential of London to discover goods from around the world if requested by clients.